How False Eyelashes Have Become a Must-Have, Everyday Accessory And a Booming Market
Celebrities sporting lush eyelashes
have always been in vogue, but now false eyelashes have gone from special-occasion adornment to a must-have, everyday accessory.
With demand soaring, the market for false eyelashes is booming and is projected to reach more than $1.5 billion in the next five years in product alone.
Salon owners and makeup artists spoke to ABC News' "Nightline" about their growing industry as well as the different kinds of false eyelashes in the market and gave a demo of the process.
Tirzah Shirai started Blink Bar, an eyelash-extension specialized salon in Los Angeles, to cash in on the booming market.
"I just couldn't find anyone in L.A. that was doing eyelash extensions that looked really natural and didn't damage the lashes and would look good on camera," she told "Nightline." "I really saw a need."
With a seemingly endless list of options -- from "Coquette" and "Temptress" to "Vixen" -- Shirai said her salon stocked more than 300 types of different eyelashes.
"One big thing is customization," she said. "We really take a different approach to really bring out and enhance the natural beauty that every woman possesses."
When a customer is getting an eyelash extension done, the style is chosen first, followed by the material, Shirai said.
Synthetic lashes are considered to be for beginners. Hollow, feather lashes are known for being light and weightless. Matte lashes, Shirai said, are also popular.
"We have a lot of models who come in, who shoot all over the world, and they'll use the matte lash because the photo shoot that they're doing that day may not call for any makeup at all. And so, the matte really looks like it's your own natural lashes," she said.
The entire process takes about two hours and costs between $120 and $350.
Instead of relying on traditional advertising, Shirai uses social-media influencers to promote the brand.
"It is so worth it because when I want to go outside and not wear any makeup, boom, my lashes are there. So it's like my number-one accessory right off the bat," said Alexis Joy, a social-media influencer for Blink Bar.
"The first time that I got lashes was life-changing for me," she said, as she got the "Cat Eye" lashes at the salon.
"We live in a social-media-driven environment these days. I think everybody wants to look good for those selfies," said Sephora makeup artist Jeffery English. "I think that they're not necessarily a trend, [but] maybe the new standard."
English showed "Nightline" his so-called "Wall O' Lashes," an array of temporary eyelash options as he gave a step-by-step demonstration.
What is the Difference Between Strip Lashes, Cluster Lashes, and Lash Extensions? Strip Lashes
Strip lashes are a pre-made band of lashes that are applied with a removable adhesive.
These are worn for a special occasion or during the day but are not to be slept in. Strip lashes are meant to be an enhancement that can get applied every day, but also must be removed every day.
They can range in volume and length depending on the desired look and material they are made with.
lash extensions Cluster Lashes
Cluster lashes are little sections of a strip lash or a group of lashes that are glued together in a cluster with a thick base.
These can give you more of a natural look compared to strip lashes but are still very heavy to the eyes. These also should not be worn for more than a day and should not be slept in.
Be cautious: some salons will advertise they do lash extensions but will glue cluster lashes to their clients using unsafe adhesives. At Skin Renew Day Spa, we have our clients’ health and best interest in mind. Only the best professional-grade lashes and adhesives are used by our lash technician.
Lash extensions are where a professional adheres one extension or a bouquet of extensions to one natural lash.
Lash Extension Sets
Our technician uses two sets of tweezers, one set will isolate one natural lash, and the other will grab an extension or a bouquet. Then at a precise angle, the extension will be dipped into the adhesive and applied to that one natural lash. At no point during this service will the client feel anything or be in pain. Lash extension sets are completely customizable and created at the moment.
The Power Of Well-Designed Eyelash Packaging Box
The role of wholesale custom eyelash packaging box in marketing is widely acknowledged, well supported, and commonly used as the core part of every cosmetics brand's marketing and packaging
strategy. The Packaging Republic's dedicated team of packaging experts suggests that the tangible and symbolic role of eyelash boxes' design at the point of purchase makes it perhaps an essential element in the marketing mix. The importance of packaging boxes in branding and marketing has been supported by every brand belonging to every industry.
It has been noticed that an attractive package design can influence the consumers in three ways: increased shelf impact and visibility, enhanced product perceptions and brand impressions, and greater functionality and satisfaction after use.
Greater Product Visibility – First, greater visibility helps ensure that products enter the consumer's consideration set and drives impulse purchases. Elements that have been found to create greater visibility include graphics and color, as well as the design and shape of wholesale custom eyelash packaging box.
Enhanced Product Perceptions and Brand's Image – Second, preference begins with visual perceptions. Various packaging experts suggest that prospective consumers translate the appearance of a product such as the eyelashes encased in an eyelash packaging box into an “inference about a reality not expressed.” Visual perceptions of graphically enhanced package designs can elevate consumer perceptions of taste, quality, and product performance. Attractive and appealing wholesale eyelash boxes also increase the likelihood that consumers will buy the eyelashes. Visual perceptions of wholesale eyelash boxes' design also provide a link to the brand's heritage, impression, positioning, imagery, and core values.
Greater Functionality of Custom Eyelash Boxes – Third, the eyelash packaging box design provides functional benefits that can lead to an improved consumer experience, increased customer satisfaction, and stronger brand.
preference and loyalty. Many renowned packaging experts have interlinked consumer satisfaction with custom eyelash boxes at the point of purchase. They call it the first moment of truth. Customer satisfaction has been distinguished as the second moment of truth. It occurs when the consumers use the product.
The companies, brands, and sellers are suggested to concern themselves not only with the first moment of truth during product selection but also the second moment of truth during product usage while designing the custom eyelash boxes. At the first moment of truth, the design of customized packaging boxes must attract consumers' attention in a cluttered, competitive environment. At the second moment of truth, the packaging box must accommodate the use, handling, and actual consumption of the encased product after the purchase has been made. It is believed that the packaging box can lead to an improved user experience, increased consumer satisfaction, and stronger brand preference and loyalty. |Read more the general time.
Finding the Packaging Partner
Your customized eyelash boxes must be optimally designed to enhance consumer acceptance, elevate product perception, and uplift your brand image. This can only be achieved by choosing an experienced and dedicated packaging partner. The packaging industry is filled with packaging solutions providers making false claims. In order to uplift your brand image, you must choose the right packaging solutions provider having a flawless reputation in delivering impeccable packaging solutions on time. Remember, choosing the wrong packaging partner can lead to devastating results. Therefore, do your research thoroughly to get attractively designed eyelash boxes.
Lash Extensions 101: The Eyelash Adhesive
Move over falsies, the era of false lashes has ended and it's officially the decade of the lash extension! Lash extensions have garnered popularity over recent years as a convenient and long-lasting alternative to false lashes. Through professional application, women can enjoy the length, volume, and curl that false lashes afford without the everyday hassle of reapplying lash strips.
Lash extensions can last anywhere from 4-5 weeks without retouches, but the staying power of your lashes really depends on the type of lash adhesive that your technician uses. Continue reading to learn everything you need to know about lash adhesive so your next set is your best set yet.
What is Lash Extension Glue
Eyelash extension glue is the key factor used to attach a lash extension to a person's natural eyelashes in the lash application process. While it may seem that any adhesive can be used to achieve this, using the incorrect type of glue could wreak havoc on your natural lashes. Low-quality adhesives can make your extensions uncomfortable, flaky, and can cause pain and discomfort.
Because lash extensions can be pricey and are a true investment into your beauty regimen, it's important that the adhesive your technician uses is of the highest quality so that you're left with the natural-looking lashes you've always dreamed of.
The main ingredient in all lash adhesives is cyanoacrylate, a fast-drying, glue-like chemical bonding agent. This compound is made from cyanide and acrylate, which both sound like things you definitely shouldn't put near your eye, but stay with me here. Cyanide is a carbon atom that is triple-bonded to a nitrogen atom.
On its own, cyanide can be extremely dangerous, but it is necessary as a thickening agent for adhesives. Once the adhesive is fully processed and manufactured, the cyanide is completely neutralized and isn't found in the final product at all. Acrylate is a conjugate base of acrylic acid. Acrylic acid is an organic acid that quickly hardens or thickens when exposed to air which aids in the fast-drying component of professional lash adhesives.
Unlike traditional false lashes, lash extensions
are intended to last anywhere from 4-8 weeks. Because of this, the lash adhesive used needs to be much stronger in order to keep your natural lashes attached to the extensions for long periods of time. This is where methyl methacrylate comes in handy. Methyl methacrylate is a monomer made of methyl (a single carbon atom) and acrylate, the organic acid found in cyanoacrylate that causes the adhesive to harden. When this compound is polymerized and used in conjunction with cyanoacrylate it acts as a reinforcer that strengthens the adhesive's bond.